Alamri, A; Rogers, P; Kearns, C; Doke, T; Al-Habib, A; Servadei, F; Hutchinson, PJ; Kolias, AG; Uff, C
(2019)
Social media for dissemination and public engagement in neurosurgery-the example of Brainbook.
Acta Neurochir (Wien), 161 (1).
pp. 5-9.
ISSN 0942-0940
https://doi.org/10.1007/s00701-018-3757-8
SGUL Authors: Alamri, Bagher Alexander
Abstract
BACKGROUND: Public engagement has become one of the most effective tools in gaining feedback and perspectives from members of the public, involving patients with decisions, and inspiring young people to carry the medical profession forwards. Brainbook is a multi-platform, social media-based resource that was created specifically to enhance public engagement in neurosurgery and results from one of its case discussions will be reported in this paper. METHODS: A Brainbook case was created in collaboration with the NIHR Global Health Research Group on Neurotrauma and presented over 3 days (23-25 February 2018). YouTube videos were created depicting the management of an acute subdural haematoma using patient interviews, medical illustration, consultant-led discussion and operative footage. Content was shared across all Brainbook social media platforms and analytics were gathered through social media applications. RESULTS: Over a 72-hour time period, and across multiple social media accounts, 101,418 impressions were achieved (defined as penetrance onto individual media feeds and total views of the content), with active discussion on social media. CONCLUSIONS: Neurosurgical content published across multiple social media outlets represents an encouraging and exciting potential for global engagement across multiple audiences. Social media can be an effective method of not only disseminating neurosurgical knowledge, but activating and engaging the public, allied healthcare professionals, medical students and neurosurgeons.
Item Type: |
Article
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Additional Information: |
© The Author(s) 2018
Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. |
Keywords: |
Brainbook, Global surgery, Neurosurgery, Public engagement, Science dissemination, Community Participation, Decision Making, Humans, Neurosurgery, Social Media, Humans, Decision Making, Neurosurgery, Social Media, Community Participation, Brainbook, Neurosurgery, Global surgery, Public engagement, Science dissemination, 1103 Clinical Sciences, 1109 Neurosciences, Neurology & Neurosurgery |
SGUL Research Institute / Research Centre: |
Academic Structure > Molecular and Clinical Sciences Research Institute (MCS) |
Journal or Publication Title: |
Acta Neurochir (Wien) |
ISSN: |
0942-0940 |
Language: |
eng |
Dates: |
Date | Event |
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18 January 2019 | Published | 10 December 2018 | Published Online | 28 November 2018 | Accepted |
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Publisher License: |
Creative Commons: Attribution 4.0 |
Projects: |
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PubMed ID: |
30535760 |
Web of Science ID: |
WOS:000455568300003 |
![](http://static.pubmed.gov/portal/portal3rc.fcgi/2745237/img/27842) |
Go to PubMed abstract |
URI: |
https://openaccess.sgul.ac.uk/id/eprint/114546 |
Publisher's version: |
https://doi.org/10.1007/s00701-018-3757-8 |
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